Dew Lily
The Skincare Comes With a Charm. And That Little Charm Has a Big Job.
How Dew Lily created a skincare experience that speaks to both children and their parents.
Shiloh M.
STORY DRIVEN VENTURES THE EDITORIAL
Word on the Brand
A closer look at the brands, products, and business decisions that get people talking, spending, and coming back for more.
BY SHILOH M.More to talk about
12 stories
Shiloh M.
WODA Bag
The Most Expensive Sentence in Product Design Might Be "People Are Used to It."
How two moms created a better beach bag by paying attention to problems everyone else had learned to tolerate.
Shiloh M.
Adidas × Simone Rocha
I Didn't Need New Sneakers. Then Somebody Added Red Ribbons.
How Adidas and Simone Rocha demonstrated that the reason customers choose a product isn't always the reason companies advertise it.
Shiloh M.
Junior Cookies
The Cookie Costs $2.75. The Reason People Buy It Is Worth Much More.
What a West Hollywood cookie business can teach founders about emotional buying decisions and repeat customers.
Shiloh M.
BMW
BMW Put Spider-Man on the Dashboard. The Internet Brought Up the Turn Signals.
What happens when a brand's reputation becomes part of a conversation it never intended to start.
Shiloh M.Word on the Brand features independent commentary and analysis by Story Driven Ventures. Unless expressly stated otherwise, featured brands are not clients, sponsors, or affiliates of Story Driven Ventures. All trademarks and third-party imagery belong to their respective owners.