The applause audit
Work out which responses show buying interest and which simply mean someone enjoyed your post.
Presence Werkbook by Shiloh
They love
your brand.Now what?
Find the gap between people liking your work and paying for it. Then work out what to change.
Take a look inside
Same interactive Werkbook inside. Only the digital cover color changes.
Digital edition
Interactive PDF
Type directly into the 79-page Werkbook, save your answers and print pages at home.
Selected digital coverGrey & goldSame Werkbook in either cover color
$24.99USD, one payment
Buy Grey interactive PDF $24.99 Digital download after checkout through Stripe.
Print edition
Physical paperback
The same Werkbook content in a physical paperback. Choose the cover you prefer.
$29.99USD, shipping calculated at checkout
Both print editions contain the same book. Only the cover color changes.
The compliments are lovely.
The business still needs customers.
Your posts get saved. People say they need what you do. Someone types “Take my money.” Then keeps it.
Start with the 20-question Presence Check. Find out whether people understand your offer, trust your proof, see a reason to act and know how to buy.
Pick one offer. Find its weak spot.
Make a change you can actually test.
A look inside.
Real pages from the Werkbook.
Space to think. Room to change your mind.
And something useful to do next.
Ten places to put in the werk.
Your business.
Under examination.
What do you actually sell?
Make your offer easier for someone else to understand, explain and recommend.
Name what is happening
Describe the problem in words your customer already recognizes.
Why now?
Find the real situations that move someone from interested to ready.
The offer interrogation
Answer the questions a buyer needs settled before they commit.
The receipts wall
Gather proof of what changed for customers, beyond a list of what you delivered.
Your buyer has a board
Consider the other people, responsibilities and objections involved in the decision.
The first 15 minutes
Inspect the experience of taking the next step with your business.
The promise after payment
Make the experience after checkout support the promise that won the sale.
The founder disappears
Examine what holds up when you are not personally there to explain everything.
From the book to your business.
Read it.
Put it to werk.
Presence explores the relationship between your brand, your community and the decision to buy. The Werkbook gives you somewhere to work through what that means for your own business.
Explore Presence, the bookThe $24.99 offer is for one digital Werkbook in your chosen cover color. The main book is sold separately. No physical book is shipped with the Werkbook.
Before
you decide.
The things you might be wondering.
Is this the same as the Presence book?
No. Presence is the main book. The Werkbook is its practical companion, with assessments, writing exercises and decisions to work through for your own business. It includes its own instructions, so you can start here.
Are the grey and black versions different?
Only the cover color changes. Each edition contains the same 79-page interactive Werkbook. Choose grey or black before checkout. Your $24.99 purchase is for one PDF in the cover color you select.
Can I type directly into it?
Yes. The PDF has fillable writing boxes and selectable answers, plus clickable page navigation. Download it and open it in a PDF reader that supports forms. Save a copy to keep your answers. You can also print the pages and write by hand.
Is this only for LinkedIn?
No. The exercises look at your offers, customer evidence, buying decisions and the experience your business creates. Apply them wherever people discover and buy from you.
Do I have to complete every page in order?
No. Start with the 20-question Presence Check. Choose a weak spot and go to the relevant section. Work on one offer, make a change and check again.
Will I receive a printed book?
This is a digital PDF product. No physical book is shipped. You can print a copy for your own use.
Let’s put your
Presence to werk.
Start with the offer you want people
to understand and choose.
One Werkbook. Your chosen cover. $24.99.