THE FEATURE / Pretty Patty
Pretty Patty: When a Burger Joint Dresses Like a Luxury Brand
How a Swiss burger business makes a familiar product feel unexpectedly premium.
Shiloh M.
STORY DRIVEN VENTURES THE EDITORIAL
Word on the Brand
A closer look at the brands, products, and business decisions that get people talking, spending, and coming back for more.
BY SHILOH M.Shiloh M.More to talk about
12 stories
Betty Crocker
Betty Crocker Started Selling Handbags. And They Sold Out in 13 Hours.
How a century-old baking brand turned cake mix into a fashion conversation nobody saw coming.
Shiloh M.
Coop's
The Jar Is Already Dripping. And I Haven't Even Opened It.
How Coop's turned a jar of caramel into a sales pitch you can practically taste.
Shiloh M.
Vacation Inc.
Whipped Cream. But Make It Sunscreen.
How Vacation turned an everyday necessity into something people actually look forward to using.
Shiloh M.
Dongjiangyuan
Drink the Water. Keep the Art.
How a Chinese water brand designed a bottle that customers might actually want to keep forever.
Shiloh M.
SARELLY
Cow Lashes. Yes, Somebody Actually Named a Mascara That.
How Mexican beauty brand SARELLY turned an unusual product name into a memorable brand asset and expanded into more than 600 Target stores.
Shiloh M.
Cereal BNB
Somebody Built a House That Looks Like a Cereal Box. And People Are Paying to Sleep in It.
How a Texas entrepreneur turned breakfast into an experience people can't stop talking about.
Shiloh M.Word on the Brand features independent commentary and analysis by Story Driven Ventures. Unless expressly stated otherwise, featured brands are not clients, sponsors, or affiliates of Story Driven Ventures. All trademarks and third-party imagery belong to their respective owners.