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PRESENCE · A NEW BOOK BY SHILOH
People can like you all day and still never buy from you.
25 ways to build a genuine community that buys your products instead of just liking your posts.
Read the free sampleAvailable now in eBook and paperback.
THE GAP BETWEEN ATTENTION AND ACTION
A like is not a small sale. It is a like.
A view asks almost nothing of someone. A private question means something different. A deposit means something very different. A referral puts someone else's reputation behind your name.
Online, we throw all of those into one bucket and call it engagement. They are not the same. Presence shows you what to pay attention to instead.
READ THE SIGNAL CORRECTLY
What happened after they saw it?
Those answers tell you more about the health of your business than a very large number sitting underneath a post.
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They came back without being chased.
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They sent it to somebody.
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They joined your list.
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They asked what you offer.
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They bought — or referred someone who did.
THE DIFFERENCE WAS BUILT BEFORE LAUNCH DAY
Some audiences applaud. Some audiences act.
Two businesses can have the same follower count and completely different results. One announces something new and gets congratulations. The other gets customers.
The difference was built earlier — in what people experienced, what the business repeatedly proved and whether buying felt natural by the time the offer arrived.
Choose your formatWHAT YOU WILL FIND INSIDE
25 ways to build what attention alone cannot.
No recycled advice about posting more. This is the work that makes buying feel like a natural next step.
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Why people come back
Create reasons to return that have nothing to do with asking people to turn on notifications.
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Interest is not intent
Learn what a view, repeat visit, private question, deposit and referral are actually telling you.
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Why some communities only clap
Stop training people to consume everything for free and build a relationship where buying makes sense.
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How people decide you are worth the risk
Answer the quiet questions buyers carry long before they ever reach checkout.
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How to stop starting from zero
Make every useful interaction, customer story and recommendation strengthen what comes next.
THIS BOOK WILL NOT TELL YOU TO POST MORE
Sometimes more content simply produces more content.
You can make another reel, carousel or newsletter. But if you are going to spend hundreds of hours putting your business in front of people, those hours should eventually create something more valuable than a graph going up.
Presence is interested in what all that activity is actually building.
THIS BOOK IS FOR YOU IF…
People are watching. You just do not know if they are moving.
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People praise your work, but selling still feels unpredictable.
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Your posts sometimes perform better than your offers.
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You have followers, but no real idea how many would ever buy.
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Someone with a much smaller audience seems to sell more easily.
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You are early enough to build the right relationship from the beginning.
CHOOSE YOUR FORMAT
Buy Presence directly from Story Driven Ventures.
Prefer a copy you can hold? Order the paperback, delivered directly to you.
BEFORE YOU BUY IT, READ IT.
Let the book make its own case.
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