Betty Crocker
Betty Crocker Started Selling Handbags. And They Sold Out in 13 Hours.
How a century-old baking brand turned cake mix into a fashion conversation nobody saw coming.
Shiloh M.
STORY DRIVEN VENTURES THE EDITORIAL
Word on the Brand
A closer look at the brands, products, and business decisions that get people talking, spending, and coming back for more.
BY SHILOH M.Your reading list
5 stories ·
Shiloh M.
Vacation Inc.
Whipped Cream. But Make It Sunscreen.
How Vacation turned an everyday necessity into something people actually look forward to using.
Shiloh M.
Dongjiangyuan
Drink the Water. Keep the Art.
How a Chinese water brand designed a bottle that customers might actually want to keep forever.
Shiloh M.
Cereal BNB
Somebody Built a House That Looks Like a Cereal Box. And People Are Paying to Sleep in It.
How a Texas entrepreneur turned breakfast into an experience people can't stop talking about.
Shiloh M.
WODA Bag
The Most Expensive Sentence in Product Design Might Be "People Are Used to It."
How two moms created a better beach bag by paying attention to problems everyone else had learned to tolerate.
Shiloh M.Word on the Brand features independent commentary and analysis by Story Driven Ventures. Unless expressly stated otherwise, featured brands are not clients, sponsors, or affiliates of Story Driven Ventures. All trademarks and third-party imagery belong to their respective owners.