Pretty Patty
Pretty Patty: When a Burger Joint Dresses Like a Luxury Brand
How a Swiss burger business makes a familiar product feel unexpectedly premium.
Shiloh M.
STORY DRIVEN VENTURES THE EDITORIAL
Word on the Brand
A closer look at the brands, products, and business decisions that get people talking, spending, and coming back for more.
BY SHILOH M.Your reading list
7 stories ·
Shiloh M.
Betty Crocker
Betty Crocker Started Selling Handbags. And They Sold Out in 13 Hours.
How a century-old baking brand turned cake mix into a fashion conversation nobody saw coming.
Shiloh M.
Coop's
The Jar Is Already Dripping. And I Haven't Even Opened It.
How Coop's turned a jar of caramel into a sales pitch you can practically taste.
Shiloh M.
SARELLY
Cow Lashes. Yes, Somebody Actually Named a Mascara That.
How Mexican beauty brand SARELLY turned an unusual product name into a memorable brand asset and expanded into more than 600 Target stores.
Shiloh M.
Adidas × Simone Rocha
I Didn't Need New Sneakers. Then Somebody Added Red Ribbons.
How Adidas and Simone Rocha demonstrated that the reason customers choose a product isn't always the reason companies advertise it.
Shiloh M.
Junior Cookies
The Cookie Costs $2.75. The Reason People Buy It Is Worth Much More.
What a West Hollywood cookie business can teach founders about emotional buying decisions and repeat customers.
Shiloh M.Word on the Brand features independent commentary and analysis by Story Driven Ventures. Unless expressly stated otherwise, featured brands are not clients, sponsors, or affiliates of Story Driven Ventures. All trademarks and third-party imagery belong to their respective owners.