Pretty Patty
Pretty Patty: When a Burger Joint Dresses Like a Luxury Brand
How a Swiss burger business makes a familiar product feel unexpectedly premium.
Shiloh M.
STORY DRIVEN VENTURES THE EDITORIAL
Word on the Brand
A closer look at the brands, products, and business decisions that get people talking, spending, and coming back for more.
BY SHILOH M.Your reading list
4 stories ·
Shiloh M.
SARELLY
Cow Lashes. Yes, Somebody Actually Named a Mascara That.
How Mexican beauty brand SARELLY turned an unusual product name into a memorable brand asset and expanded into more than 600 Target stores.
Shiloh M.
Cereal BNB
Somebody Built a House That Looks Like a Cereal Box. And People Are Paying to Sleep in It.
How a Texas entrepreneur turned breakfast into an experience people can't stop talking about.
Shiloh M.
Adidas × Simone Rocha
I Didn't Need New Sneakers. Then Somebody Added Red Ribbons.
How Adidas and Simone Rocha demonstrated that the reason customers choose a product isn't always the reason companies advertise it.
Shiloh M.Word on the Brand features independent commentary and analysis by Story Driven Ventures. Unless expressly stated otherwise, featured brands are not clients, sponsors, or affiliates of Story Driven Ventures. All trademarks and third-party imagery belong to their respective owners.