YOU ARE NOT HIRINGA LIST OF SERVICES.YOU ARE HIRINGTHE JUDGMENT.

ONE EXPENSIVE QUESTION

Sixty minutes for the decision your team has discussed enough times to qualify as a recurring meeting. I review the relevant material before we meet. You leave with the recording, written notes and a clear answer about what to do next.

GOOD FOR: A launch, offer, message, campaign, cultural moment or decision that needs an outside read.

AN HONEST READ OF WHAT THE MARKET IS ACTUALLY MEETING

Over one focused week, I review the brand voice, public presence, flagship offer, proof and what happens from first interest to the first fifteen minutes after payment. You receive a written diagnosis and private debrief covering what is working, what is being misunderstood, what the team is making harder than it needs to be and what should change first.

GOOD FOR: An established company that needs the truth before it spends more money solving the wrong problem.

THE SUBSTANTIAL TRANSFORMATION

For established brands that have outgrown the way the market currently understands them. I define what the brand says, what people should remember, how the offer is explained, what proof the buyer needs, what happens after payment and how the community behaves when the founder is not prompting it. Then I train the team so the brand still sounds like itself when more than one person touches it.

GOOD FOR: A company whose value, voice, offer and buying experience need to meet one another again.

JUDGMENT ON CALL / EXISTING CLIENTS ONLY

For leadership and marketing teams that do not want to wait three weeks for the next meeting after culture has already moved on. I already know the brand, the boundaries and the business. You get a trusted outside read while the decision is still live.

GOOD FOR: Existing clients making new decisions in public, at speed or with too much at stake for polite agreement.